What is the service desk's role in the change management process?
A. The service desk logs and approves emergency changes, so that impact to the business is minimized.
B. The service desk runs the CAB meetings and communicates the calendar of upcoming changes.
C. The service desk implements all changes that can be delivered and installed remotely.
D. The service desk tracks incidents caused by change via the incident management process.
Answer: D
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What does the phrase "hearing the voice of the consumer" mean?
A) Companies have the information they need to effectively satisfy wants and needs in the marketplace. B) Companies specifically use telemarketing to hear their customers' opinions. C) Marketing is carried out for the benefit of the customers. D) Marketing managers should take the time to listen in on focus groups. E) Market trials are necessary for certain products.
When everyone saw the music industry facing a terrible decline due to pirating of songs on the Internet, Apple saw an opportunity for iTunes. This example illustrates which use of marketing research?
A) identify market opportunities and problems B) generate, refine, and evaluate potential marketing actions C) monitor marketing performance D) improve marketing as a process E) improve marketing research as a process
In her persuasive speech, Marita argues that men can be feminists by outlining exactly what it means to be a feminist. Which type of argument is Marita using?
a. argument by relationship b. argument by definition c. argument by example d. argument by analogy
Melissa’s boss told her to change the numbers on a balance sheet to make things look better for an upcoming board meeting. Melissa does not want to do it, but she really needs the job. She decides to go ahead and make the change. It appears Melissa’s justification for her unethical behavior is:
A. Disregard or distortion of consequences B. I did it for the good of others or the company C. I was only following orders D. I’m not as bad as the others