The Nordstrom department store chain emphasizes the great lengths to which it goes in customer service. By enforcing its norms for exceptional customer service, Nordstrom is seeking
A. to clarify role expectations.
B. to emphasize the organization's important values and identity.
C. to create cohesiveness.
D. to help the group survive.
E. to help individuals avoid embarrassing situations.
B. to emphasize the organization's important values and identity.
Norms are enforced to emphasize the group, team, or organization's central values, such as Nordstrom's great customer service. Enforcing norms can also help the organization enhance its unique identity.
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