The primary role of trade promotions is to:
A) build brand equity
B) encourage trial purchases
C) pull products through the channel
D) push products through the channel
D
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Which of the following statements is true of consumer promotions?
A) Their primary objective is to persuade resellers to carry a brand. B) They include a wide range of tools like samples, coupons, and refunds. C) They include the use of display allowances. D) They are primarily used to generate business leads and reward customers. E) They include the use of conventions and trade shows.
In the United States some believe that current discrimination can be corrected by what action?
a. Providing preferential treatment to previously disadvantaged groups b. Institutionalizing incentives which promote anti-discrimination behavior c. Ensuring equal employment to minority groups and women d. Implementing stricter fines for those found to be legally non compliant
Which of the following assignments are recognized by law?
A) those that materially change the duty of the obligor B) those that are forbidden by state statute C) those that involve the present transfer of an existing right D) personal services contracts
A protectionist strategy in which a company sells its exports to another country at a lower price than it sells the same product in its domestic market.
A. Dumping B. Loss leader C. Tariffs D. Unbundling