All of the following are types of direct marketing except
A. catalog marketing.
B. direct-response marketing.
C. direct selling.
D. television home shopping.
E. online retailing.
Answer: C
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Which of the following statements about market segmentation is TRUE?
A) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. B) It is a process of evaluating each segment's attractiveness and selecting one or more to enter. C) It is a process of creating an image or identity of the product in the minds of the target market. D) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants. E) It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.
For many marketing managers, segmentation by benefit sought is the best place to start the process of market segmentation.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
1. Research shows that as a group grows, communication is more effective and stress between members decreases. 2. An increased number of meeting attendees decreases one’s willingness to participate. 3. The agenda of the meeting should communicate the what, why, when, and who regardless of the type of meeting. 4. Participants of most meetings need 5 working days to prepare.
What racial group are marketers now paying more attention to because they represent the highest income, best educated, and fastest growing racial group in the U.S.?
A. Hispanics B. African Americans C. Latinos D. Pacific Islanders E. Asian Americans