________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Diversification
B. Mass marketing
C. Market segmentation
D. Strategic planning
E. Market positioning
Answer: C
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Stephen, a senior salesperson of a software firm, is calling on an acquaintance, the CEO of a manufacturing firm. During the sales call, Stephen should most likely avoid:
A. summarizing the CEOs comments. B. mentioning his family life. C. making eye contact with the CEO. D. exhibiting knowledge of his product. E. invalidating the CEO's opinions.
A compensating balance includes all of the following characteristics except:
a. a portion of the loan proceeds is required to be retained on deposit. b. must be at amortized cost. c. increases effective interest rate. d. if held against a current liability, it is disclosed as part of current assets.
The use of shopping bots is associated with _____
a. want books (want slips) b. third-party logistics c. comparison shopping d. merchandise marts
In order to qualify to file as surviving spouse, all of the following criteria must be met by the widow or widower except
A. he or she must have at least one dependent child living at home the entire year and pay over half of the expenses of the home. B. he or she and the decedent must have shared the same household as of date of death. C. he or she must be qualified to file a joint return in the year of death. D. he or she must be a U.S. citizen or resident.