The franchisee has a license to market the company's brands, such as Coca-Cola in which category of franchise:
a. product distributorship
b. trademark or trade-name licensing c. business format franchising
d. sale format franchising
e. all of the other specific choices are correct
b
You might also like to view...
Preliminary control focuses on the ______ stage of the systems process.
a. inputs b. outputs c. transformation process d. customer/stakeholder satisfaction
The yield curve in an economic period where higher future inflation is expected would be ________
A) upward-sloping B) flat C) downward-sloping D) lognormal
Which type of segmentation refers to segmenting markets by age, gender, income, ethnic background, educational attainment, family life cycle, and occupation?
a. Geographic. b. Demographic. c. Psychographic. d. Benefit. e. Behavioral.
Both compensating balances and discounting interest increase the effective interest rate on a loan
Indicate whether the statement is true or false