Which type of segmentation refers to segmenting markets by age, gender, income, ethnic background, educational attainment, family life cycle, and occupation?
a. Geographic.
b. Demographic.
c. Psychographic.
d. Benefit.
e. Behavioral.
b. Demographic.
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____________________ bonds may be retired by the issuing company before their specified due date
Fill in the blank(s) with correct word
Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering
This is related to ________, one of the five sustainable marketing principles. A) consumer-oriented marketing B) innovative marketing C) sense-of-mission marketing D) societal marketing E) customer value marketing
For many American consumers, the purchase of a personal computer has shifted from an extended problem-solving decision to a limited problem-solving decision. How does this change the way retail stores should display and sell computers?
What will be an ideal response?
Section 2 of the Sherman Act prohibits:
a. price discrimination. b. monopolies and attempts to monopolize. c. every contract, combination or conspiracy in restraint of trade. d. mergers that threaten competition.