When it comes to properly structuring your advertising messages, you should rely on ______.

A. exaggeration
B. puffery
C. false claims
D. facts and reputable sources


D. facts and reputable sources

Communication & Mass Media

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People in the United States tend to have which of the following views on nature?

A. Humans are part of nature. B. Humans’ effect on nature cannot be scientifically demonstrated. C. Humans have dominion over nature. D. Humans should live in harmony with nature.

Communication & Mass Media

Altering the pitch or tone of one's voices to influence verbal meaning is:

a. inflection b. pace c. emphasis d. phase

Communication & Mass Media

Name four guidelines presented in your textbook for a speech of introduction:

What will be an ideal response?

Communication & Mass Media

Dr. Lucas is responsible for organizing a group of students to study organizational communication at the university. Two of her students dislike each other

Given what you have read about leadership and participating in small groups, which of the following actions is most appropriate for Dr. Lucas to follow? A) She should distribute meeting agendas. B) She should support whichever of the two is the more valuable group member. C) She should support whichever of the two is doing the best in the class. D) She should take neither student's side in their personal dispute and instead emphasize the need for group members to cooperate so that they will be able to complete the study. E) She should encourage group members to become sensitive to the types of information needed in order to conduct the study.

Communication & Mass Media