The material you use to support your ideas including examples and definitions is called:

A. deduction
B. reasoning
C. evidence
D. argument


Answer: C

Communication & Mass Media

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___________ is the mechanical process of forming the sounds necessary to communicate in a

particular language, while ___________ is simply a matter of knowing how the letters of a word sound and where the stress falls when that word is spoken. Fill in the blanks with correct word

Communication & Mass Media

The claim that "4 out of 5 doctors prefer" a certain medication for a headache is an example of which kind of statement?

A. an equivocal statement B. a red herring C. weasel words D. an allness claim

Communication & Mass Media

"In the largest gift of its kind in Massachusetts, a Contact couple has pledged $2.5 million to put 67

second-graders through college" (Speak with Confidence, 166). This statement is an example of what type of introduction? A) reference to the audience B) startling statement C) reference to the occasion D) statistic

Communication & Mass Media

Which is absolutely necessary for sustained listener involvement?

a. No commercials b. An emotional connection c. Music d. Books written by hosts

Communication & Mass Media