Asking, “What does the speaker want me to know?”, or “What are the speech’s main points?” are two ways to determine _________________.

a. the speaker’s underlying message
b. the speaker’s purpose
c. the speaker’s organization
d. the speaker’s motivation


c. the speaker’s organization

Communication & Mass Media

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What is cited as one of the most common challenges to conducting effective experiments?

a. establishing causation b. establishing correlation c. establishing validity d. establishing reliability

Communication & Mass Media

Use the criteria for determining the richness of communication channels to compare face-toface, interpersonal communication with e-mail communication

What will be an ideal response?

Communication & Mass Media

Combo duties would never include assembling and reading the local newscast

A. TRUE B. FALSE

Communication & Mass Media

Which group of people are accepting of authority that earns their respect?

a. Generation Y b. Seniors c. Baby boomers d. Generation X

Communication & Mass Media