Explain the differences between information power, persuasion power, reward power, and coercive power. Provide an example of each

Please provide the best answer for the statement.


Answer: You have information or persuasion power over others when others see you as having the ability to communicate logically and persuasively. For example, someone seen as a ersuasive speaker will have persuasive power, and someone seen as knowledgeable at work will have information power. You have reward power over others if you have the ability to reward people through material or social means. For example, teachers have reward power because they control students’ grades. You have coercive power over others when you have the ability to gain compliance by administering punishments or removing rewards if others fail to yield to your influence. Usually, if you have reward power, you also have coercive power. For example, parents have coercive power because they can ground their children for not obeying.

Communication & Mass Media

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