One of the main difficulties, with this type of innovation is getting the right teams in place to turn an idea into reality.

a. People
b. Exploitative
c. Product
d. Exploratory


c. Product

Business

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In the context of market segmentation, interests, opinions, and leisure pursuits of consumers are related to ________ segmentation

A) demographic B) psychographic C) usage behavior D) firmographic E) geographic

Business

The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media

Indicate whether the statement is true or false

Business

The duty imposed on a franchisor when dealing with the franchisee is

A) a duty of good faith B) a fiduciary duty C) a duty of honour C) a very low standard because both sides are business people, it is not a consumer contract E) only the duty that the two parties negotiated and stated in the contract

Business

Which of the following represents a reason for globalizing operations?

A) to improve the supply chain B) to improve operations C) to expand a product's life cycle D) to attract and retain global talent E) all of the above

Business