In the context of market segmentation, interests, opinions, and leisure pursuits of consumers are related to ________ segmentation
A) demographic
B) psychographic
C) usage behavior
D) firmographic
E) geographic
B
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When callable bonds are redeemed below carrying value
a. gain on redemption of bonds is credited b. loss on redemption of bonds is debited c. retained earnings is credited d. retained earnings is debited
________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
A) Demand theory B) Learning theory C) Economic theory D) Psychological theory E) Demographic theory
________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false
A) Type I error B) Type II error C) Type III error D) Type IV error E) Power of a test
Discuss Web 2.0 technologies. Compare social media and web pages