Has new technology replaced old marketing methods? Explain your answer
What will be an ideal response?
Newer technology has not eliminated the use of older marketing methods. Instead, new twists have been put into play with older marketing methods. For example, billboards have been updated to have electronic messages that can change to fit the target audience. A billboard may have one message in the early morning to target commuters and another message later in the day to target stay at home moms.
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Care must be taken involving capital investment decisions, since normally a long-term commitment of funds is involved and operations could be affected for many years
Indicate whether the statement is true or false
Why do some experienced planners argue against labeling one planning scenario as "most likely" or "probable"?
A. Because it is better to assess more precise probabilities in contingencies B. Because it does not provide a quantitative basis for differentiating this scenario from "optimistic, surprise–free, and pessimistic" labels C. Because futurists have concluded that unlabeled scenarios are always better D. Because program planners tend to develop strategy only for the most likely contingency E. Because developing contingencies that have a low probability of happening is viewed by management as a waste of time.
All of the following are true of a financial statement analysis report, except:
A. Accounting standards determine which ratios are relevant and useful for the analysis. B. Background on the company, its industry, and the economy is part of the analysis overview. C. Evidential matter includes ratios, trends, comparisons and all analytical measures. D. The executive summary provides a brief analysis of results. E. The analysis overview includes background on the company, its industry, and the economy.
In the test market stage of product planning, the refined product idea is tested to determine customer acceptance.
Answer the following statement true (T) or false (F)