Decoding is the interpretive process by which listeners/readers

A) interpret messages.
B) assign meaning.
C) determine relationships.
D) draw implications
E) All of these answers are correct.


A

Communication & Mass Media

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The active listening of a television interviewer who focuses more on encouraging an interviewee to speak rather than challenging what the interviewee says includes all of the following, except ______.

a. backchannels b. head nods c. eye contact d. interruptions

Communication & Mass Media

As you tell your brother about your first assignment in speech class, he nods his head and says, "Uh huh," and even smiles when he hears you got an A. Which of the following terms best describes your brother's reaction to your story?

A. context B. noise C. feedback D. messages

Communication & Mass Media

Imagine that after graduation you are seeking a job with a large information technology firm. You are not sure if this firm is a good fit for you. During your visit, you notice the language that employees use and the stories they tell. This is a valuable source of information for you in evaluating the firm.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Evaluation research should be involved in virtually every phrase of a program. In this research, there are three specific phrases to check the program. Which of the following does not belong?

a) Implementing checking b) In-progress monitoring c) Environmental reporting d) Outcome evaluation

Communication & Mass Media