Discount stores are retail chains that compete on the basis of low prices, high turnover, and high volume. Name and briefly describe four types of discounters, and give an example of each type.

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FULL-LINE DISCOUNTERS. These stores are similar to traditional department stores, except that they carry a much broader assortment of well-known, nationally branded hard goods and offer consumers very limited service. Most full-line discounters are national chains such as Kmart, Wal-Mart, and Target. Supercenters combine a full line of groceries and general merchandise with a wide range of services.

SPECIALTY DISCOUNT STORES. Single-line specialty discount stores offer consumers a nearly complete selection of one line of merchandise and use self-service, discount prices, high volume, and high-turnover merchandise in their retailing strategies. These stores are also called "category killers" because they dominate their narrow segment. Toys "R" Us (toys), Home Depot (home improvement), Office Depot (office supplies), and Circuit City (electronics) are examples.

WAREHOUSE MEMBERSHIP CLUBS. These are usually warehouse outlets that allow public members to buy items on a cash-and-carry basis. Examples include Costco and Sam's Club.

OFF-PRICE RETAILERS. These retailers buy manufacturers' overruns, irregular merchandise, unsold end-of-season output, and goods from bankrupt stores. The merchandise is often bought for cash with no return privileges. The merchandise is then sold at large discounts from traditional department stores. Examples include T.J. Maxx, Ross Stores, Marshall's, and Tuesday Morning. A special case of this type is the single-price store, such as Family Dollar, Dollar General, and the One Price Clothing Stores. Factory outlets are owned and operated by manufacturers and carry only their own line of merchandise. Outlets are used to sell surplus goods, factory seconds, return merchandise, and closeouts. Most manufacturers place these outlets in locations that do not conflict with their normal retailer. Manufacturers with factory outlets include Liz Claiborne, J. Crew, Calvin Klein, West Point Pepperel, Oneida, and Lands' End.

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