Which of the following types of marketing intermediaries assumes the selling responsibility for a business and receives a commission when a sale occurs, as part of a direct channel system?
A) retailers
B) brokers
C) wholesalers
D) commercial distributors
E) dealers
B
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Trevor requires that all applicants take a paper-and-pencil test with questions like “If a customer accidentally gave you too much money, would you return the excess?” Trevor is giving his applicants a(n) ________ test.
A. genetic B. honesty C. personality D. cognitive ability E. social
What are the demand-side constraints?
SS 1 2 1 100 5 6 2 200 4 2 3 150 3 6 4 50 9 7 DD 250 250
Seymour borrows $350,000 from Reliable Bank to buy a home. Seymour stops making payments on the loan ten months later. After the bank repossesses the property securing the loan but before it is sold, Seymour wants to buy it. This is
A. a deficiency judgment. B. a reverse mortgage. C. a violation of the law. D. the right of redemption.
Which of the following is NOT a source of customer expectations?
A. Sales promises B. Word-of-mouth communications C. Pricing D. Target market E. Advertising