BloomsJay Resorts Inc. has multiple tropical resorts in various locations. In a crowded market that caters to all kinds of consumers, this resort caters mainly to gays with a guaranteed hassle-free holiday experience at a premium price. What strategy is BloomsJay using to gain competitive advantage?
A. a best-cost provider strategy
B. a focused low-cost strategy
C. a focused differentiation strategy
D. a low-cost provider strategy
E. a broad differentiation strategy
Answer: C
You might also like to view...
The use of desirable consequences to strengthen a particular behavior is called
A. constructive feedback. B. extinction. C. intrinsic motivation. D. positive reinforcement. E. valence.
_______ refers to the circumstances, taken as a whole, that would lead a reasonable, prudent professional to believe a fraud has occurred, is occurring, or will incur
a. Audit process b. Surveillance c. Predication d. Investigation
Many subcultures make up important market segments. Examples of three such important subculture groups include Hispanic Americans, African Americans, and Asian Americans. Describe the general shopping-related characteristics of each of these groups
What will be an ideal response?
When Occupational Safety and Health Act inspectors discover that an employer knew of a hazardous condition but made no effort to eliminate the hazard, it reports a(n) ______ violation.
A. willful B. serious C. de minimis D. failure to abate