Principles of lean include ______.
a. willingness of managers to impose strict controls on workers
b. elimination of waste and inefficiency
c. avoiding government regulation
d. ensuring that only the most essential products are manufactured
b. elimination of waste and inefficiency
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A multinational corporation typically receives more than ______ percent of its total sales revenues from operations outside the parent’s home country.
A. 5 B. 15 C. 25 D. 45 E. 75
?Which of the following statements is true of a project with a positive net present value (NPV)?
A. ?The project's internal rate of return is less than the expected rate of return. B. ?The project has multiple internal rates of return. C. ?The project's terminal value is less than the future value of the initial investment in the project. D. ?The project's initial investment is recovered on a present value basis prior to the end of the project's useful life. E. ?The present value of project's cash inflows and multiple cash outflows discounted at internal rate of return are equal.
If the promotion objective of a firm is to develop a desired positioning, which of the following types of publicity would work best?
A. direct-to-consumer press releases B. pass-alongs C. customer reviews D. branded services E. case studies
Which of the following statements is true of viral marketing?
A. Itattempts to get customers to communicate a firm's message to friends, family, and colleagues. B. The strategy of viral marketing is unique to the Internet. C. Legitimate viral marketing uses computer viruses to promote products. D. It solely uses the employees of a firm to promote the firm's goods and services.