If the promotion objective of a firm is to develop a desired positioning, which of the following types of publicity would work best?
A. direct-to-consumer press releases
B. pass-alongs
C. customer reviews
D. branded services
E. case studies
Answer: D
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Guilty people almost never confess when it is conveyed that they are what type of person?
a. Bad b. Simply careless c. Intelligent d. Obviously guilty
A firm has just paid an annual dividend of $3.00 per share of common stock
If the expected long-run growth rate for this firm is 10%, and if you require an annual rate of return of 16%, how much should you be willing to pay for a share of this stock? A) $61 B) $49 C) $58 D) $35 E) $55
Which of the following statements about the Security Market Line are correct?
I. The intercept point is the risk-free rate of return. II. The slope of the line is beta. III. An investor should accept any return located above the SML line. IV. A beta of 1.0 indicates the risk-free rate of return. A) I and II only B) III and IV only C) II, III and IV only D) I,II and III only
Managing is a sequential process of planning, organizing, leading, and controlling.
a. True b. False