Both Sam's Club and Costco have positioned themselves as providing a variety of items to shoppers at prices lower than retail stores. These stores have positioned themselves based on
A. price/quality relationship.
B. application.
C. product knowledge.
D. attributes.
E. personalized sales support.
Answer: A
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Criminal law regulates the rights and duties between private parties.
Answer the following statement true (T) or false (F)
What is convergence? List one advantage and one disadvantage of communication convergence in the Communication Age.
What will be an ideal response?
A ________ is a set of all brand lines that a particular seller makes
A) brand platform B) brand image C) co-brand D) brand extension E) brand mix
Bailey recently moved to a new city and is trying to find a new mechanic to do maintenance and repair on her car. She visits several places to judge their overall appearance, cleanliness, and organization and finally chooses a mechanic. Bailey was trying to overcome the ____ aspect of services.
A. heterogeneity B. perishability C. customer contact D. intangibility E. inseparability