How might a marketing manager for a manufacturer of turboprop engines, used in private jet planes, use the NAICS to help her with marketing planning?
A. Identify all NAICS numbers that reflect the classifications of her firm's customers and compare them to previous SIC codes.
B. Go to a library and find the NAICS numbers for all government units - federal, state, and local.
C. Forgo using the NAICS system because it has recently been replaced by the SIC system, which is more useful in this scenario.
D. Record the NAICS numbers for each of her firm's best customers and then obtain lists of companies with the same NAICS numbers.
E. Poll her field sales organization to see if her company's sales representatives know what NAICS numbers mean.
Answer: D
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