You are helping a novice survey researcher learn effective ways to construct questionnaire items. In a brief essay, highlight the guidelines for constructing questionnaire items in a way that the novice researcher can understand what she or he should do (or avoid)
What will be an ideal response?
Essays should outline the guidelines found on pages 170-176. Specifically, essays should address (1) the appropriate selection of open and closed ended questions; (2) the importance of constructing clear questions; (3) the importance of avoiding double-barreled questions; (4) the respondent must be competent to answer the question; (5) the respondent must be willing to answer the questions; (6) the questions should be relevant to most respondents; (7) the questions should be simply worded and readable; (8) questions should avoid negative wording; and (9) questions should avoid biased wording.
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According to the text, muted group theory suggests
A) status and power are equal among all people. B) status and power are independent ideas. C) status and power are linked. D) language gives voice to women and minorities. E) language provides power and status to women and minorities.
In terms of delivery, a speaker's expressiveness has a particularly
strong impact on audience interest levels. Indicate whether the statement is true or false
According to Kouzes & Posner (2001), leadership is not a particular trait some people have and others do not. It is a process that takes place in every human interaction
Indicate whether this statement is true or false.
Brochureis a term most people are familiar with, and it means the same thing to everyone
Indicate whether the statement is true or false