One of the lessons learned during the Lights in the Night: Lanterns Make Community Connections campaign was ______.

A. it is critical to anticipate what could go wrong and have a plan
B. great ideas and honest enthusiasm can easily alter a campaign’s focus
C. clear identification of primary and secondary audiences is key to achieving successful results
D. research is key to achieving successful results


A. it is critical to anticipate what could go wrong and have a plan

Communication & Mass Media

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Public figures may sue for libel if they can show __________ disregard for the truth

Fill in the blank with correct word

Communication & Mass Media

The kind of credibility that most often causes problems for candidates is

a. direct credibility. b. secondary credibility. c. indirect credibility. d. that resulting from competence.

Communication & Mass Media

Trading favors, appearing successful at tasks, associating with the "right" people, and making concessions to obtain others' compliance are some political strategies you should use only after asking yourself,

a. "What is my motivation or intent in making this decision?" b. "Will I get promoted by doing this?" c. "Can I get my way by doing this?" d. "Is everyone doing it?"

Communication & Mass Media

The only type of self-fulfilling prophecy that can occur is when your own expectations influence your behavior

Indicate whether the statement is true or false

Communication & Mass Media