____________ is the unconscious process of making decisions based on imagination and possibilities.
a. Heuristics
b. Satisficing
c. Persuasive
d. Intuition
d. Intuition
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Which of the following is not associated with having a strong organizational culture?
a. attracting and retaining employees b. motivating employees c. controlling a company’s costs d. supporting a firm’s competitive advantage
________ is direct communication to a customer that is conducted over the telephone
A) Direct order B) Telemarketing C) Direct-response advertising D) Direct selling E) Promotional selling
A manufacturer can limit price competition in a retail area through use of intensive distribution
Indicate whether the statement is true or false
Which of the following is the correct formula for calculating rate of return on total assets?
A) (Net income + Interest expense) / Average total assets B) (Net income - Interest expense) / Average total asset C) (Net income - Interest expense) / Total assets D) Total equity / Total assets