An example of a marketer-dominated source of information consulted during an external search would include
A. a product display in a retail store.
B. previous ownership of a product.
C. a consumer program on talk radio.
D. a Better Business Bureau rating.
E. your mother.
Answer: A
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Which of the following terms refers to a 30-minute television advertising program that markets a single product?
A) social media B) digital catalog C) telemarketing D) blog E) infomercial
Richard T. Pascale (1999) identified four principles derived from complexity theory and applied them to change and innovation. Even small changes might lead to unintended major outcomes, and major changes might lead to unexpectedly small outcomes. Such a case is characteristic of which one of the following?
a. Equilibrium equals death b. Self-organization c. Complex tasks need complex problem solving processes d. Complex organization can only be disturbed, not directed
An n × m matrix, when multiplied by an m × n matrix, yields an n × n matrix
Indicate whether the statement is true or false
At the United Nations COP21 meeting that took place in Paris in 2015, companies such as Alcoa, Apple, Bank of America, Cargill, Coca-Cola, General Motors, Google, Microsoft, and Walmart committed significant resources to cutting carbon emissions. Such recognition of the reality of climate change indicates that this issue is in the ________ stage.
a. latent b. manifest c. emerging d. institutionalized