Eureka Forbes, an Asian consumer appliances company, sells its vacuum cleaners through door-to door sales. This allows the company to obtain a high conversion ratio. Comment on the length of the channel in the case of Eureka Forbes' vacuum cleaners
What will be an ideal response?
The company is using a zero-level channel, i.e. the manufacturer sells directly to the final customer. This is the shortest channel.
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Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:
A) brand reinforcement B) brand spiraling C) interactive marketing D) virtual marketing
Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?
A) use multiple indicators B) develop customized measures specific to an industry or product C) conduct comparative assessments in neighboring countries D) observation should be weighted more heavily than statements of purchase intention E) all of the above
Which of the following is the best example of a stalling objection?
A. "Your price is too high for the quality." B. "Frankly, your competitor makes a more efficient refrigeration unit." C. "Sounds good! I'll need to clear it with my boss before I can make a purchase." D. "I think you have a great product, but at this moment we don't need a new security system." E. "You've got to do better than that with the price and financing."
An RFP should set the stage for an effective and uniform review process by? __________________.
Fill in the blank(s) with the appropriate word(s).