To ensure that connectors see the value of covering a topic, a firm
A) generally needs to offer connectors a commission on media mentions.
B) should wage highly visible mass-media advertising campaigns.
C) should offer exclusivity to only one outlet per medium.
D) has to employ members of its sales force to persuade connectors to publish a story.
E) has to overcome five obstacles in the way of media mentions and word-of-mouth.
E
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A capital expenditure results in a debit to
a. an asset account b. an expense account c. a liability account d. a capital account
Manson World reported the following: Common stock, $1 par, 200,000 shares authorized, 100,000 shares issued and outstanding What is the effect of a 2-for-1 stock split if the market value of the common stock is $20 per share when the stock split is declared?
a. Retained earnings in the amount of $400,000 is transferred to the contributed capital accounts. b. Cash decreases $400,000. c. Additional Paid-in Capital increases $400,000. d. A stock split has no effect on total stockholders' equity.
Investors reward companies most that announce IT initiatives with which type of strategic role?
A. Informate - up. B. Transform. C. Informate - down. D. Automate.
Describe the major advantages and disadvantages of external recruiting.
What will be an ideal response?