A market researcher who uses primary research may use which of the following methods?
a. Boolean logic, observational studies, the hidden Internet
b. Search engines, normative surveys, interviews
c. Random sampling, website "hits," observational studies
d. Observational studies, experimental research, normative survey research
D
You might also like to view...
With the price level measured on the vertical axis and output measured on the horizontal axis, the long-run aggregate-supply curve
A. is vertical. B. is upward-sloping. C. is horizontal. D. is downward-sloping.
Compare the uses of a product-positioning map and a brand-positioning map
What will be an ideal response?
Figure 4-1In Figure 4-1 above, D represents which stage of the consumer purchase decision process?
A. financial transaction B. purchase decision C. postpurchase behavior D. information search E. alternative evaluation
Effective conclusions serve all of the following functions EXCEPT
a. forecasting the end of a speech. b. reemphasizing the evidence of a speech. c. motivating receivers to respond as a speaker desires. d. providing a speech with a sense of closure.