Acme Farm Equipment operates worldwide and is organized into a(n) ________ structure. Within this structure, each of the four division presidents and their respective employees are committed to the tractor, planter, combine, and silo businesses, respectively. Within these four divisions, task responsibilities are clear, and managers are more independent and accountable.
A. organic
B. customer
C. functional
D. matrix
E. product
Answer: E
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Which of the following terms best describes a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products?
A) convenience store B) supermarket C) specialty store D) warehouse club E) factory outlet
Dolly Westin calls on the many gift shops in Savannah and sells a variety of unique decorative glass items, wind chimes, and picture frames produced by the companies that she represents. The store owners can order from Dolly rather than from the three different producers she represents. Apparently, Dolly is a
A. rack jobber. B. selling agent. C. manufacturers' agent. D. broker. E. drop-shipper.
Which of the following completes the sentence, '______ are characterized by highly interconnected people such as hobbyists, fans, or professional groups'?
a. Support networks b. Tight crowds c. Brand clusters d. Community clusters e. Polarized crowds
The success or failure of a competitor's marketing channel may encourage or dissuade an organization from considering a similar approach.
Answer the following statement true (T) or false (F)