Fads are characterized by their ________
A) enduring nature that spans several generations
B) low rates of adoption by consumers
C) unusually high sales and rapid decline
D) basic and distinctive modes of expression that seldom become unpopular
E) non-attainment of the last two stages of the product life cycle
C
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FASB's concept of comprehensive income
a. excludes transactions that involve the payment of dividends. b. requires that all transactions must be shown on the income statement. c. has a primary drawback because it allows management to manipulate the income figure to a certain extent. d. allows items that are not necessarily under management's control, such as natural disasters, to be shown as an adjustment of retained earnings.
Some plants are tetraploid (4n). How might such a plant arise?
What will be an ideal response?
Companies that produce many products for many markets may adopt a ________ marketing organization
A) flat B) brand C) product D) matrix E) top-down
Which of the following questions is LEAST relevant to the level of pressure a manager places on a salesperson?
A. How big is the territory? B. What are the sales group goals? C. What goals are realistic? D. What is the industry standard? E. What motivates the salesperson?