One of the levels of listening:
a. paraphrasing
b. expressing yourself
c. questioning the other person
d. active listening (page 149 right)
d. active listening (page 149 right)
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In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations b. Showing successful weight losers holding up their old pants c. Using clothing labels found in common shopping malls d. Proving that eating was not as fun as fitting into new clothes
Which of the following is a technique to consider when writing dialog commercials?
a. Distinct conversations with gaps between speakers b. Articulate selling messages, especially from characters that are portrayed as ordinary consumers c. Writing the way real people actually talk d. Making fun of anyone who does not use the product
The four contributors to self-concept are others' images of you, social comparisons, self-evaluations, and _______
a. your genetic make-up b. regional characteristics c. your schooling d. cultural teachings
Which of the following activities is considered a phase of public relations "evaluation research?"
a. Implementation checking b. In-progress monitoring c. Outcome evaluation d. All of the above