One hazard of focus group research is which one of the following?

a. Focus group may be challenging to moderate.
b. Focus group studies are costly to run.
c. Larger focus groups are more difficult to schedule and organize.
d. The data from focus groups can suffer from group-bias.


a. Focus group may be challenging to moderate.

Communication & Mass Media

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When the professor was ready to begin, she looked to the back of the lecture hall and cupped her hand to her ear and asked, "Can you hear me back there?" This is an example of the __________ function of nonverbal communication.

A. repeating B. complementing C. substituting D. deceiving

Communication & Mass Media

Cultural differences in facework shape intercultural conflict because

a. people from individualistic cultures often use more confrontational, controlling, and solution-oriented approaches to conflict. b. people from collectivistic cultures often use more avoiding, obliging, or integrating approaches to conflict. c. people are generally more concerned with their self-image than that of others. d. people are generally more concerned with other’s self-image.

Communication & Mass Media

Your text suggests several guidelines for organizing files of your research notes. Which of the following is NOT suggested?

A) In your notes, include complete bibliographical information for every reference. B) Create a notebook with a separate section for each of your main points. C) As you develop your ideas, you are likely to add or delete sections in your notebook or move material from one section to another. D) Write a word-for-word manuscript for your speech, based on the information in your notes. E) All of the answer choices for this question were suggested in the text as guidelines for organizing your research notes.

Communication & Mass Media

“The family is the cradle of civilization” is an example of ______.

a. an attitude b. a belief c. a value d. a conjecture

Communication & Mass Media