It is possible for a company to grow faster than its sustainable growth rate.
A. True
B. False
Answer: A. True
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________ is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online
A) Buzz marketing B) Viral marketing C) Guerrilla marketing D) Motivational marketing E) Internal marketing
Which statement is not true about simulated test markets?
A) While a firm's test marketing is in progress, competitors have an opportunity to beat it to the national market. B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program. C) Both A and B are not true about simulated test markets. D) They yield mathematical estimates of market share based on initial reaction of consumers to a new product.
To assess leader-member exchanges, researchers typically use ______.
A. in-depth observations in the workplace over time B. interviews to pinpoint out-group members C. questionnaires to evaluate leader–follower relationships D. focus groups of in-group members to assess benefits
An example of a guideline (or rule of thumb) for comparison is the 2:1 level for the current ratio and 1:1 level for the acid-test ratio.
Answer the following statement true (T) or false (F)