From the few amount of shows that make it onto a television network, only a handful of them get renewed and get to continue. The reason for this is ______.

A. they are too elaborate for the network to justify production
B. the story lines set up in the first season of the series isn’t complex enough to justify a renewal
C. that not many of the shows that get scheduled gather enough audience for the company to make enough money through advertisement to generate a profit
D. the network made the money they needed to during the first season of the series


C. that not many of the shows that get scheduled gather enough audience for the company to make enough money through advertisement to generate a profit

Communication & Mass Media

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When you perform a job well and are rewarded with bonuses, pay raises, a corner office, a better parking space, or a promotion, this is an example of the system of rewards and consequences

Indicate whether the statement is true or false.

Communication & Mass Media

Hayakawa used the metaphor of a ladder to explain which concept in semantics (the study of how words come to have meaning)? 

A. Abstraction B. Personification C. Etymology D. Anthropomorphism

Communication & Mass Media

If you do really well on a test, you credit your preparation, but if you do poorly, you blame the noise in the classroom. This is an example of what attribution error?

A. Controllability B. External locus C. Fundamental attribution D. Self-serving bias

Communication & Mass Media

___________ is the inability to see a real need for change in the self, due to holding an unrealistically favorable picture of yourself.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media