Marketers now use the Internet and social media to offer contests and sweepstakes
Indicate whether the statement is true or false
TRUE
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Psychological discounting involves setting an artificially high price and then offering the product at substantial savings
Indicate whether the statement is true or false
Accounting for inventories is a major consideration for many companies because of its significance to which of the following financial statements?
a. Balance sheet. b. Income statement. c. Statement of Cash Flow d. Both A and B.
The key factor to remember is that the sales unit forecast provides the catalyst for all the period budgets
Indicate whether the statement is true or false
Which of the following is a poor choice for a sales presentation when a salesperson is interested in building a long-term relationship?
A) presenting the value proposition B) letting the customer ask questions C) using a canned presentation D) focusing on listening to the customer E) incorporating sound and other media into the presentation