An advertisement should persuade people to enact a behavior that will benefit ______.
A. the client
B. both the consumer and the advertiser
C. the ad agency
D. the field
B. both the consumer and the advertiser
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Using audience segmentation to target different groups in your audience is most likely to help you in developing your
a. purposes. b. goals. c. appeals. d. supporting materials.
A ________ speech is prepared with a specific collection of individuals in mind
A) message B) individual C) audience-centered D) demographic
According to the text, what are the three essential elements of narrative?
a. characters, setting, and plot b. drama, characters, and happy ending c. emotions, conflict, and solution d. characters, event, and lesson
Alicia is upset because her family is against her decision to accept a job in Chicago. They do not like the fact that she will be moving to a big city all by herself. Alicia decides to discuss her relationship with her parents to point out that she feels that they are treating her like a child instead of an adult. Alicia's decision to adjust the power and costs involved in her family relationship by discussing the relationship represents the ________.
A. chosen matrix B. given matrix C. dispositional matrix D. effective matrix