Using audience segmentation to target different groups in your audience is most likely to help you in developing your

a. purposes.
b. goals.
c. appeals.
d. supporting materials.


c. appeals.

Communication & Mass Media

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Which of these qualities makes a speech conclusion memorable?

A. It is abrupt. B. It adds information you weren't able to fit into the body of the speech. C. It restates points already covered. D. It is poignant or insightful.

Communication & Mass Media

Non-directive questions allow the ____________ to structure the

content and tone of the answer. A. panel B. respondent C. interviewer D. asker E. director

Communication & Mass Media

Hanna wrote the following statement while preparing for her persuasive speech:

"Lawyers have an undeserved reputation for dishonesty." This statement is a(n) __________ statement. A) general purpose B) thesis C) specific purpose D) agenda E) rhetorical strategy

Communication & Mass Media

The metaphor often results in a winner and loser in the conflict resolution process.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media