Karen is interested in assessing a market segment's attractiveness by analyzing the market demand. Which of the following would be a variable should she assess?
A) number of companies
B) ease of entry
C) customer familiarity with her company
D) market size
E) access to channels that reach target customers
D
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When using the indirect approach to convey negative news, what should be in the middle, or body of the message?
A) Neutral buffer B) Bad news C) Information that may help the audience D) Reasons for the bad news, then the news E) Positive statement aimed at maintaining a good relationship
When Myra was completing a performance appraisal on one of her employees, she rated the employee high on reliability and conscientiousness. The next item on the form was accuracy. Even though the employee was only average on accuracy, Myra gave her a high rating. Myra had just given her a high rating on two other items. It is likely Myra made an error due to _______.
A. bias B. stereotyping C. distribution D. proximity E. ranking
A(n) ________ is a voluntary exchange of promises between two or more legally competent persons to do, or refrain from doing, an act
A) offer B) advertisement C) agreement D) proposal
List and describe four changes in the vendor-customer relationship that often occur as an organization shifts IT management from the more traditional professional services category to outsourcing
What will be an ideal response?