No formal steps are necessary to create a sole proprietorship
a. True
b. False
Indicate whether the statement is true or false
True
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When two products from the same company are promoted together, using one consumer promotion, it is a(n):
A) intracompany tie-in B) intercompany tie-in C) overlay D) premium
The ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution coverage, and promotional intensity
A) market challenger B) market entrant C) market follower D) market nicher E) market leader
When a business determines its overall goals and the steps it will take to achieve them, the business is conducting ________ planning
A) mission B) tactical C) strategic D) marketing E) operational
Which of the following is true about conversion and trespass to personalty?
A) Intentionally entering the land of another without permission constitutes conversion. B) A person who takes another's personal property without permission and returns it unharmed after a short duration has committed conversion. C) Permanent removal of property from the owner's possession is considered as trespass to personalty. D) Trespass to personalty occurs when one intentionally interferes with another's use and enjoyment of his or her personal property.