Which of the following is true about a durable power of attorney?
A) It is only effective as long as the principal is able.
B) It remains effective even though the principal is incapacitated.
C) It is effective even when the agency is an oral agreement.
D) It is only effective if the agent is a certified lawyer.
B
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If a firm has a quick ratio of 1, the subsequent payment of an account payable will cause the ratio to increase
a. True b. False Indicate whether the statement is true or false
Which of the following statements is true of the use of creativity in an advertising campaign?
A. Because most advertising is unique, creativity is not enough to break through the clutter. B. The users of creative advertising must avoid using big ideas and unique selling propositions in their advertising campaigns. C. Creative advertising always has a positive impact on sales. D. The nature of advertising requires that everyone involved in the promotional planning process understand the creative strategy. E. Creative advertising that lacks flexibility and artistic value may have a greater impact on the target audience than advertising that is flexible and artistic.
________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores
A) Differentiated B) Mass C) Niche D) Local E) Individual
James is looking for a new suit for a job interview. He is shopping at Smith & Jones, a well-regarded menswear store
While he looks at various styles and uses his smartphone to scan codes, the menswear shopping app provides him with suggestions for shirts, ties, and shoes that would complete the ensemble he needs to make a strong, positive impact at his interview. The ability of the app to provide this information serves to ________. A) enrich the shopping experience B) annoy James C) complicate the shopping experience D) use James' data plan E) interrupt the shopping experience