To be effective in stimulating images in the audience's mind, stay away from vivid words and expressive language
Indicate whether the statement is true or false
False .
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Packard's "compelling needs" approach to the needs premise is based on his observations on the rapidly evolving advertising industry of the motivation research era
Indicate whether the statement is true or false
Gary found some useful information on a website, but he can?t find a publication date or
author anywhere on the site. Should he use the information? A) No. If the information were objective, an author would be listed. B) Yes, as long as he doesn?t find any information that contradicts the website. C) No. He can?t find any proof that the information is current or reliable. D) Yes. After all, his audience can look up the website if they doubt the information.
Understanding that different cultures have different codes of ethics and judging other cultures based on their cultural standard is called
a. cultural universalism b. cultural relativism c. moral inclusion d. moral exclusion
Given the exponential model P(t )= 
answer the questions below. Does this represent exponential growth or exponential decay?
What will be an ideal response?