Cooperative advertising is not very economical, because media rate structures usually require local firms to pay more for local advertising than the same ad would cost a national advertiser.
Answer the following statement true (T) or false (F)
False
Cooperative advertising helps the producer get more promotion for its advertising dollars because media usually give local advertisers lower rates than national or international firms.
You might also like to view...
As an OD consultant, Sharon is designing a survey of employee attitudes to be given to workers at SW Emergency Clinic, a provider of emergency-care services in a low-income neighborhood. In collecting this information, Sharon is conducting the ______ stage of OD.
A. unfreezing B. intervention C. evaluation D. diagnosis E. refreezing
Which of the following concepts represent the time value of money?
A) the concept that money becomes obsolete over time B) the concept that money earns interest over time C) the concept that money loses its purchasing power over time D) the concept that money can be converted into other currencies over time
Organizational Behavior (OB) is considered a way of thinking.
Answer the following statement true (T) or false (F)
Directors of a corporation may be:
a. removed for cause b. reprimanded but not removed during term in office c. liable for a breach of duty d. reprimanded but not removed during term in office but held liable for breach of duty e. removed for cause and be liable for a breach of duty