You are asked to propose a writing style for a new client of yours, which is Vineyard Vines. Propose a writing style that fits this brand and discuss your rationale for it.

What will be an ideal response?


Varies. Good answers will discuss the following: (1) This would be considered to be an example of produced focused brand voice, (2) having messages to sell product, image, and overall lifestyle experience, and (3) discuss call-to-action message statements that need to be incorporated into the mix.

Communication & Mass Media

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Libertarian forms of government have been the most common throughout history

Indicate whether this statement is true or false.

Communication & Mass Media

The following outline violates which principle of outlining?

I. Lack of clean drinking water worldwide is a crisis A. 1 billion people in the world lack access to clean water II. Lack of clean drinking water is also a crisis here in the United States A. Dams and lakes providing fresh water supplies are dangerously low a. adequacy b. uniformity c. parallelism d. consistency e. singularity

Communication & Mass Media

Local cable advertising revenues account for approximately _____ of total cable advertising revenues

a. 18% b. 24% c. 33% d. 45% e. 63%

Communication & Mass Media

The military uses the euphemism "collateral damage" for accidental civilian deaths. What is the drawback of using this kind of euphemism?

A. It is a filler phrase with no specific meaning. B. It is potentially upsetting to listeners. C. It makes people less aware of negative consequences. D. It is too graphic a description of the horrors of warfare.

Communication & Mass Media