Leverage from scale economies is limited to manufacturing industries
Indicate whether the statement is true or false
FALSE
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Marketing channel performance is evaluated based on the operational components of ________
A) customer reach, operating efficiency, and service quality B) customer value, sales revenues, and profitability C) return on sales, brand image, and sales margin D) product quality, product assortment, and product form E) product costs, branding strategy, and customer loyalty
Which of the following statements is TRUE of the factors that affect an advertising budget?
A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share. B) Brands in less-differentiated or commodity-like product classes require less advertising to establish a unique image. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard. E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales.
One reason integrative negotiation is difficult to achieve is the mixed-________ nature of most bargaining situations, containing some elements that require distributive bargaining processes and others that require integrative negotiation.
Fill in the blank(s) with the appropriate word(s).
An oral stop payment order is binding on the bank for __________ days unless confirmed in writing within that time
A) five (5 ) B) seven (7 ) C) fourteen (14 ) D) thirty (30 )