Which of the following statements is TRUE of the factors that affect an advertising budget?
A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share.
B) Brands in less-differentiated or commodity-like product classes require less advertising to establish a unique image.
C) New products typically merit large advertising budgets to build awareness and to gain consumer trial.
D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard.
E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales.
C
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In credit terms of 3/15, n/45, the "3" represents the
A) number of days in the discount period B) full amount of the invoice C) number of days when the entire amount is due D) percent of the cash discount
The "Work in Process" account:
a. indicates jobs that are half completed. b. indicates jobs that are ready to be sold. c. indicates jobs that are unfinished regardless of the stage of completion. d. is irrelevant in determining unit costs. e. None of the answers are correct.
Origami Paper Products Corporation meets all of the requirements to be subject to the federal employment discrimination laws. These laws restrict the ability of employers to discriminate against workers on the basis of
a. experience. b. gender. c. intelligence. d. skill.
An operation to join a table to itself is called a(n):
A) sufficient-join. B) inner join. C) outer join. D) self-join.