What does utilitarian theory hold?
a. There is a decision that exists that is optimal for all people.
b. What is ethical is the action that achieves the least bad for the greatest number of people.
c. What is ethical is the action that achieves the greatest good for the greatest number of people.
d. What is ethical is the action that achieves the greatest good for all people.
c
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Big Mike's Health Food Store sells nutritional energy foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________
A) time-based pricing B) seasonal pricing C) dynamic pricing D) promotional pricing E) penetration pricing
A company that does not respond to changes in the market has, by default, made a decision about its marketing-mix strategy
Indicate whether the statement is true or false
When a joint cost is allocated based on pounds of output, all products will:
a. Have a sales value greater than their cost. b. Have the same joint cost per pound. c. Be salable at the split-off point. d. Have no disposal value at the split-off point.
I'm a MacOn and off for several years Apple Inc. has been running its "I'm a Mac" advertising campaign. In the ads, seen on television and on the Internet, actors play the roles of a Mac and a Windows PC. The actor that plays the PC, often known as the PC guy, John Hodgeman, is portrayed as a nerd, while the Mac guy, played by Justin Long, is (of course) the "cool" guy. The ads tout the many advantages of the Macintosh operating system, ranging from its ease of use to its freedom from the many viruses that plague Windows-based PCs. For example, in one ad the PC guy tapes a camera to his head to make a video only to be reminded that all Macs come with a built-in camera. In another the PC guy sings a country song bemoaning the problems of the Windows operating system.Refer to I'm a Mac. The
promotional campaign in which Apple tells consumers about the features and benefits of the Mac is attempting to achieve which goal of promotion? A. rewarding B. persuading C. informing D. influencing E. reminding