Primary target markets differ from secondary and tertiary target markets by the ________.
A. consumers' ability to buy multiple units
B. advertising effort needed for the market
C. difficulty of attacking the market
D. average age of the consumers
E. expected level of ROI derived from the market
Answer: E
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Which of the following refers to surveys that are taken at fixed time intervals in order to monitor advertising awareness, product usage, or strategy-related measures such as product positioning over time?
A) awareness studies B) tracking studies C) time studies D) marketing potential studies
Which of the following countries has a larger nonprofit workforce than the United States?
a. France b. Australia c. The Netherlands d. United Kingdom e. Israel
Explain the difference between class and object
What will be an ideal response?
________ income is the amount of money an individual has left to spend after paying for necessities such as housing, utilities, food, and clothing.
A. Gross product B. Per capita C. Standard of living D. Inflationary E. Discretionary