The capacity management approach where a firm builds facilities to produce a relatively stable output of products over time in a very efficient manner and facilities to produce a widely varying volume and variety of products, but at a higher unit cost is
A) time flexibility from workforce.
B) the use of seasonal workforce.
C) the use of subcontracting.
D) the use of dual facilities—dedicated and flexible.
Answer: D
You might also like to view...
An organization that keeps costs and prices low in targeting a narrow market is pursuing a strategy of
A. cost leadership. B. differentiation. C. cost focus. D. stability. E. focused differentiation.
A detailed, comprehensive document that encompasses an organization’s strategic, marketing, business, and operational plans is called a ______.
A. market plan B. business plan C. feasibility analysis D. sensitivity analysis
Human resource issues include recruiting and hiring new employees, deciding how people will be compensated, and what to do when a job is not being performed well or is no longer necessary.
Answer the following statement true (T) or false (F)
To avoid obtaining inaccurate information from online survey participants, marketers learn about customers by observing their behavior using each of the following except
A) transaction logs that record user activities at a company's Web site. B) cookies that allow a Web site to store data on the user's PC. C) spyware that gathers user information through an Internet connection without the user's knowledge. D) data mining to analyze clickstream data.