Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging skin, are targeted toward
A. Generation Y.
B. echo-boomers.
C. baby busters.
D. baby boomers.
E. Generation Z.
Answer: D
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A nation's culture is
A. the shared set of beliefs, values, knowledge, and patterns of behavior common to its people. B. synonymous with its religious beliefs. C. a shared set of business traditions common to the nation. D. its constitution and written codes of behavior. E. the laws that are accepted as moral imperatives by most of the citizens.
The contemporary perspective includes which of the following viewpoints?
A. Behavioral B. Systems C. Quantitative D. Classical E. Rational
Supply chain management activities ______.
a. refer to the coordination of activities across multiple firms b. refer to the application of government standards c. refer to the application of industry standards d. refer to the application of international standards
Why would Belinda, owner of GC Micro, a $70 million company that manufactures customized IT equipment and software for Fortune 1000 companies and defense contractors, decide to invest in a total quality management (TQM) program?
A. because TQM programs are considerably more effective in improving manufacturing and assembly activities than they are in improving such value chain activities as R&D, human resources management, supply chain management, information technology, sales, and marketing and finance B. because a TQM program nearly always contributes more to the achievement of operating excellence than either business process reengineering or Six Sigma quality control techniques C. because TQM programs are generally considered the best tool for reengineering strategy-critical business processes D. because a TQM program entails creating a corporate culture bent on continuously improving the performance of every task and every value chain activity E. because a TQM program deals exclusively with procedures to achieve defect-free manufacturing and assembly